Small Business Marketing

From Smallbusinesslibrary

Marketing your business can be very different depending on its size, nature, and budget. Here are some useful resources
that will help you decide what will work best for you.

Small Business Marketing Pages

Build A Small Business Website
Small Business Networking
Small Business Sales Advice And Tips
Social Media For Small Business

Advertising

Driving traffic to your business.
The 6 Laws of Small Business Advertising Success (about.com)
Using Nordic Track as an example of a successful small business advertising campaign, this article goes over some basic fundamentals of small business advertising.

Advertising 101 (entrepreneur.com)
This site will provide you with the basics to get you started in the world of advertising.

Creating a Budget

Yes you are going to have to place more than one ad to see any results.

Calculating Your Ad Budget (entrepreneur.com)
Figuring out how much you should allot to an advertising budget.

How to Create a Realistic Advertising Budget (orwig.net)
This site explains the many different ways to create an advertising budget. You decide which one fits your business needs best.

Production

Media

Ads that speak to the heart of the customer
Selecting the Most Effective Advertising Media (entrepreneur.com)
This article cover three conclusions developed by the Wharton School of Business regarding advertising.
1. There is no direct correlation between dollars invested and results gained.
2. Results are inextricably linked to the message.
3. Results increase with repetition.

Advertising Media Planning and Strategy (admedia.org)
This lengthy article covers how to determine which media will best suit your needs.